New Product Category

Turn event sprawl into one clear operational narrative.

EntityFlow reconstructs the history of any identifiable entity from ERP messages, scans, APIs, CDC and webhooks, then renders it as a timeline teams can actually use, whether the subject is a parcel, a batch, a device or a tagged product.

Designed with pilot teams inLogistics opsQuality teamsSupport desks
Kafka-native ingestion
Low-code mappings
Entity timelines
Operational visibility
Source
ERP event
ORDER_VALIDATED
Source
Warehouse scan
BX-3091-A detected
Source
Webhook
Shipment status updated
Source
Unified entity
42 events, status shipped
Entity flow

Every ID has a story.

01source signals arrive
02entity becomes the anchor
03timeline becomes operational
CorrelateNormalizeVisualize
42 events

across ERP, scans, APIs and CDC

1 timeline

ready for ops, support and investigations

What changes
From fragmented events to one business-readable case
1
shared operational timeline per identifier
42+
events can become one readable narrative
0
new pipeline to design before showing value
The current chaos

Broken signals slow every answer.

Orders, parcels, batches and devices already emit events. What teams still lack is one readable history when operations, support or quality need answers quickly.

Investigations still happen across screenshots, exports and tribal knowledge
Each system explains only one slice of the incident
Commercially, the pain is visible before any platform discussion starts
The EntityFlow reconstruction

One identifier reconnects the story.

The product attaches scattered events to one business identifier, orders them into a timeline and exposes a case-ready surface teams can trust.

Connect existing Kafka, API, CDC or webhook flows
Map the identifier and the few attributes users actually need
Expose one timeline that reads like an operational case file
Business proof and rollout

Live proof beats architecture theory.

A credible rollout starts with one painful narrative, one production scope and one buyer story tied to faster investigations and better answers.

Pilot around one identifier and one team already feeling the pain
Prove shorter investigation time and clearer escalation handling
Expand to adjacent domains only after a live proof is used in production
How it becomes usable

One identifier, one timeline, one operational surface teams can finally use.

This is the break in rhythm on purpose: the promise stops being conceptual and starts looking like something an ops team could open during a real escalation.

Operational Narrative

Your event stream stops being noise and starts reading like a case file.

The commercial promise is simple: less time reconstructing what happened, more time deciding what to do next.

Before

Fragmented logs

Support and ops bounce between transport logs, ERP rows and webhook payloads that never read like one case.

2026-05-15T09:14:22.104Z webhook tracking_exception px_2048
scan_event hub=marseille gate_b shipment PX-2048 state=held
erp order_48291 customer ticket requires manual escalation
carrier api code=EX42 reason=incomplete manifest
After

EntityFlow view

The same signals become one entity timeline with state, ordering and business context already aligned.

Entity
Parcel PX-2048
Case ready
validated
scan
exception
resolution
Order and carrier records aligned automatically
Support sees the delay cause without checking four systems
Operations gets one next action instead of raw event noise
First 30 Days

The first sale should move from current chaos to a usable proof in front of one operational team.

Buyers do not need every domain on day one. They need one painful narrative that now reads clearly enough to justify rollout.

Week 1

Choose the broken narrative

Pick one identifier and one investigation workflow where teams already lose time reconstructing history by hand.

Week 2

Connect the signals that already exist

Bring in the events you already emit, define the key, and map only the attributes operations actually need to see.

Week 3-4

Put a live timeline in front of users

Expose one operational surface that support, ops or quality teams can use immediately in a real investigation.

Commercial CTA

Show one identifier. Reconstruct its full history. Make the value obvious in minutes.

Setup in 5 minutes for the first walkthrough. No credit card required.
OP
Design partner note
Operations lead

We stopped debating which system was right. The timeline made the incident readable fast enough for ops and support to act together.